Ballistic Blue sponsored the Guernsey Island Games postcards for 2011, which in the previous Games had proved very popular with local school children and the athletes themselves.
The Guernsey teams and individuals came out on top with an amazing collection of medals, 41 gold, 41 silver and 25 bronze.
As covered in a Guernsey Press article:
A special delivery of over 200 postcards arrived in the Bailiwick during the Island Games. They were sent from competitors to local school children and covered everything from the weather to sporting success.
The children were thrilled that the athletes took the time to write to them. “They didn’t have to write to every single person in our year and they did,” said Lakisha from St Martin’s Primary School. “I thought that was very generous of them.”
The postcards were dreamed up by Dave Inglis who looks after the public relations for the Guernsey Island Games Association. He worked with design company Ballistic Blue to launch the idea.
“On the front we’ve got the Guernsey Island Games logos and general theme incorporating images from the actual island itself like a traditional postcard, so that the Children get an impression of what the island is like.”
Denise Fawcett, Chairperson of the Guernsey Island Games Association, thought the initiative was an excellent idea.
“I think it’s great that we try to involve the whole of the island in this and particularly the young people of the island.”
It helped that the athletes themselves were so enthusiastic about writing to the children.
“They didn’t just write one liners,” said Denise, “it was a super little precis about what was happening to them. So I think it’s quite inspirational for the young people for when they get older, and looking towards the island games.”
The children we spoke to were delighted to receive the postcards and were inspired by the athletes to train harder in their chosen sports.
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